Unveiling the Delicious Origins of Clash Discs' Disc Names
When we are out at events, one of the first comments we receive from people, apart from the amazing feel of our plastic, is their love for the names of our discs. At Clash Discs, we take great pleasure in infusing fun into every aspect of our brand, and the story behind our unique disc names is something we are excited to share. Let us delve into how we, under the visionary leadership of Timo, set out to differentiate ourselves and how our creative genius, Ilkka Kosunen, played a pivotal role in naming our discs.
Differentiating Appeal and a Flavorful Vision
From the very beginning, when Timo decided to form Clash Discs, we always wanted our discs to have a unique appeal that would stand out among other disc golf companies. We believed that offering the disc golf industry something different, something with a distinct flavor, was essential. That's when Ilkka joined our team, becoming the mastermind behind our marketing photos and the creative force behind our disc names.
Unveiling the Sound of Precision
The name "Clash" itself comes from the sound a disc makes as it crashes into the chains of a disc golf basket. It captures the essence of the sport and adds an element of auditory excitement to our brand. Our initial slogan was "Throw To Hear It," emphasizing the pleasure of the sound our discs produce. However, after some internal discussion, we refined the slogan to "Sound of Precision," better reflecting our dedication to accuracy and control. Ilkka's passion for creating visually appealing marketing materials drives him to produce amazing product photos and come up with innovative ideas for our recent Disc Golf Pro Tour ads.
Will We Always Use Food Names?
As we continue to produce new disc molds, the question of whether we will always use food names arises. While there seems to be an endless supply of food-related names we could employ, we also need to consider our presence in other countries. Sometimes, a food name may not translate well from one language to another. That's why we keep an extensive list of potential names from which we draw inspiration when planning for new molds. For now, we will keep having fun with food names, ensuring that our brand remains enjoyable and engaging.
At Clash Discs, our commitment to a distinctive brand appeal shines through not only in the amazing feel and quality of our discs but also in our creative approach to naming them. By incorporating food names, we stimulate multiple senses and establish a deeper connection with disc golf enthusiasts. While the future may bring new opportunities and naming adventures, we will always remain dedicated to fostering a sense of excitement and delight in the world of disc golf.
By infusing our disc names with the flavors and associations of food, we at Clash Discs have created a unique and memorable experience for disc golfers. We invite players to savor the pleasure our extraordinary products bring, forging a lasting connection between their passion for the sport and the joy we aim to deliver.
What is a name that you think would be good for one of our discs?